Green Hills
/ Web Design UI
Web Design, Illustration, Branding
Client:
Green Hills
Location:
USA, Washington DC
Year:
2020
Green Hills Capital Partners LLC (GHCP) is a strategic advisory and merchant banking firm focused on Africa and other frontier markets. They unlock proprietary investment opportunities in challenging geographies by bridging the gaps between local businesses and international capital providers. GHCP cultivates long-term partnerships with entrepreneurs, private companies, and investors in their target markets to identify and unlock new opportunities, raise equity and debt capital, drive business growth and develop mutually-beneficial exit strategies. On a selective basis, they also provide direct financing and make private equity investments in their client companies alongside other co-investors.
Our goal was to develop a bold, energetic and innovative website, both in terms of its visual appearance and its name. Due to their presence in Africa, we decided to use symbols from there to reflect this. The website had to project a commercial image harmonious with the values of metamorphosis and donation. On top of this, it had to show the different systems in all their particularity and splendor. The website treats each design as a specific case study with acclimatized content. To show the greatness of each design, big significance was placed on art direction and photography, with well-balanced balance and great detail with architecture.
Providing a branded wireframe strategy was also an important pillar of the website's evolution. The most important projects were accompanied by their own section for each architecture where views, interpretations, and reflections behind the work from each project were shared, conveying the essence of Green Hills Capital Partners: to assist them in defining their needs and goals, to develop capital allocation and fundraising plans, and to prepare them for investment by institutional funders. The result is a website that reflects modernity, promotes the philosophy of simplicity that puts the emptiness in the foreground, and emphasizes the importance of the minimalist content inside.
