Funny Design
/ Web Design UI
Web Design, Illustration, Branding
Client:
Funny Design
Location:
Turkey, Istanbul
Year:
2021
Funny Design has set out with the mission of creating innovative, young, modern, colorful, functional, high-quality, and environmentally friendly products that can accompany every moment of life. Inspired by plain forms and bold colors, Funny Design uses matte and transparent recycled and recyclable materials. By keeping up to date with fashion trends they research new materials, styles, and concepts to design products that offer a joyful life dominated by color. Our brief was to build a website and create a visual identity that would reflect their vision.
We started out by researching the market, finding brands that are close to Funny Design, and analyzing their visual identity and unique selling points. During our brainstorming sessions, we were able to pinpoint Funny Design's uniqueness and that was their use of color. That is why on their website color plays a main role. Our “Pick Your Color” tab is a filter where the user can select their favorite color and see only products in that specific color. Because Funny Design wanted to separate its Bag products from the Home products we created a special menu where users can easily navigate between the two categories. Our aim was to create a user-friendly modern clean site, with small touches in color making the products the main focus. Thus we designed a responsive website on Wix that helps take advantage of the modern digital age, maximizing profits whilst merging the in-person experience with the online shopping experience. It is a fully-featured, easily navigated site that is flexible for the consumer.
Funny Designs target audience is young, trendy, on-the-go male and female consumers. Keeping these factors in mind we created the brand visuals, digital banners, and social media images bold and fresh which would help in reflecting the characters of the products. Depending on the use of the products, we wisely chose colors, textures, and patterns in the backgrounds that would bring out the product, its form, material, and color.
Accessible Content & Easy Navigation
Search Bar & Menu Navigation: Easily allow users to find the products in their own ways.
Quick View Mode: Provide a whole window to give quick access to wanted products without jumping to another page.
Informative Product: Inform users what the brand is all about and what products carry on.
Options to Find the Designs in Favor
Size Options & Informative Features: Help users find size by choosing their measurements and checking the informative feature.
Tips from the Informative Feature: Provide users with more information regarding how the item was made and all the necessary options about the product.
Change Color Options: Allows users to view the colors on bags.
Inspirational Sections (Pick Your Color)
Styling & Similar Product Section: Offer users similar colors and recommend how the bags could be sectioned.
Designs in Detail
Product Detail: Provide detail regarding material, color, and more.
Review & Share Social Media Icons: Help users share their favorite designs on social media platforms through clickable items.
You can go and check it at www.funnydesign.com.tr
