EMH Consultants
/ Website Redesign
Web Design, Illustration, Branding
Client:
EMH Consultants
Location:
Turkey, Istanbul
Year:
2019
EMH Consultans is a boutique firm with a focus on market access and expansion, with the patient journey being at the center of their strategies. Their consultants plan the strategy and execution with their clients and ensure timely and high-quality delivery through the utilization of their extensive network. When you're in need of a consultancy, it can be hard to know where to turn. There are so many options out there, and each company has their own way of doing things. EMC's approach is to take their clients' vision for themselves and their company and make it happen, whether that's through market expansion or new product development.
We were hired to help the company redesign its website and rebrand itself. Although the company has an impressive portfolio, its website was outdated, cramped, and difficult to use. We made note of what elements could be used for inspiration for the new design, such as the logo, color scheme, and brand voice.
We proposed a few concepts for the design and kept going until we landed on one that felt like a good fit. We kept a contemporary font and graphics throughout the site, making use of both iconographic and typographic pathways to keep the navigation intuitive for all users, including those who are visually impaired. To give their website breath readability along with the redesign of their website we've recovered all of those: SEO Website optimization, mobile friendly integration, iconography, branding of presentation materials.
We started by redesigning their entire website layout. They needed more space for information, and we wanted to give them room to breathe. We took the challenge of updating their website with a fresh new look to help them stand out from their competitors. As we were updating the design of the website, we also wanted to make the site mobile friendly and optimize it for search engines. The end result is a streamlined site that incorporates modern web design techniques to improve readability and make it easy for customers to find what they want.
"Elcin is a trusted partner with a strong understanding of different sectors and business needs. She is detail-oriented and timely. We had the chance to work with her on building our website and she supported us in the development of our corporate presentation as well as various articles with high quality and speed."
- Ebru Tekinturhan, Founder & Partner of EMH Consultants