Catalyst Talent Advisors
/ Branding & Web Design UI/UX
Web Design, Illustration, Branding
Client:
Catalyst Talent Advisors
Location:
Turkey, Istanbul
Year:
2019
Catalyst Talent Advisors are an international talent acquisition, assessment, and development firm delivering agile and innovative talent solutions. They have a wide network of potential talents and they support their clients develop their organization for improved business performance. Catalyst Talent Advisors' brand identity is a multifaceted, international agency with an innovative approach to talent acquisition and assessment. We created their branding for them, worked on consultancy for the website, and developed UI/UX.
They wanted to be found through search engines, they wanted the application process to be fast, and they wanted prospective candidates to be able to fill out the forms quickly and easily. We created a new brand identity for them that reflected these qualities while also incorporating their name into the logo in a way that was both visually interesting and strategically practical. The wordmark gives off a bit of a sharp and rich feel while still being modern and clean. Their tagline is bold and catchy, but it also ties into the name of the company through the use of "talent" in it.
We helped Catalyst develop a new brand for themselves, which we then brought to life in a refreshed website design. So we had the chance to really play around with new ideas and modern trends in web design. We also helped them update their branding by giving them a bolder look and feel that helps convey the depth of their talent network and dedication to great services. To compliment their new logo, we designed a style guide that communicated their brand's personality, as well as providing tools to help their clients easily integrate the colors into other aspects of their business. We wanted this guide to be very easy to use, so it is color-coded and has many examples of how each color can be used in different situations, such as on stationary set. We designed their new website and helped them develop their logo and branding so everyone would know exactly what kind of organization they were working for. We used bold colors on their website with a minimalistic design that is easy to navigate and very responsive.
"Elcin developed our brand from scratch with our logo, website and other materials. She is a professional who demonstrates strong creativity with client-orientation. I highly recommend her and her team for future work."
- Ebru Tekinturhan, Founder of Catalyst Talent Advisors