Wired Puppy
/ Package Design
Package Design, Branding, Illustration
Client:
Wired Puppy
Location:
Massachusetts, USA
Year:
2023
Wired Puppy, the iconic Massachusetts-based coffee brand, proudly introduces a new chapter in its journey with a specially crafted packaging for the LGBTQIA2S+ community. Embracing diversity and inclusivity, this packaging not only celebrates the vibrant spectrum of love but also stands as a testament to Wired Puppy's commitment to unity and equality.
The foundation of the design is a crisp white bag, symbolizing purity and inclusivity. The rainbow colors, synonymous with the LGBTQIA2S+ community, gracefully dance across the bag in a gradient pattern. This not only adds a touch of elegance but also ensures the packaging is visually striking and distinct on the shelves.
Wired Puppy's diverse range of flavors is thoughtfully distinguished through vibrant stickers, each assigned a unique color. This ingenious use of color-coding provides a quick and easy reference for customers, making their selection process an enjoyable experience.
The front side of the bag features a heart filled with the rainbow spectrum, symbolizing love and unity. This simple yet powerful imagery conveys Wired Puppy's dedication to creating a warm and welcoming space for all coffee enthusiasts.
On the reverse side, a flag-shaped design incorporates the rainbow gradient, paying homage to the LGBTQIA2S+ community. Accompanied by the timeless phrase "All you need is love," this side of the bag is a declaration of Wired Puppy's belief in the power of love to bring people together.
The sides of the bag seamlessly integrate the rainbow gradient, ensuring a cohesive and immersive visual experience from all angles. This attention to detail reflects Wired Puppy's commitment to a design that is both aesthetically pleasing and socially conscious.
The packaging proudly carries the concise yet impactful message "We are Proud" on the front, reinforcing Wired Puppy's stance on inclusivity. This statement, coupled with the love-filled imagery, creates a packaging that is not only visually appealing but also resonates with the brand's values.
Wired Puppy's LGBTQIA2S+ Coffee Packaging is more than just a visual delight; it's a representation of diversity, love, and acceptance. In crafting a clean and design-oriented packaging, Wired Puppy elevates its brand presence while delivering a powerful message of unity. This packaging not only stands out on the shelves but also makes a bold statement about Wired Puppy's commitment to brewing a better, more inclusive world—one cup at a time.
