Loop Summit
/ Integrated Design
Branding, Social Media, Web Design, Illustration, Logo Design, Key Visual Design, Marketing, Email Design, Landing Page
Client:
Wellbees
Location:
Turkey, Istanbul
Year:
2019
LOOP Summit is a corporate wellbeing summit held by Wellbees annually.
What role can Human Resources play in these changing times? Is it just a wild dream that HR could lead employees through "post-traumatic growth" as they experience change? How will HR emerge after the pandemic, and where will new possibilities for change be directed? At 2020, LOOP Summit is called on those in HR to take a large step forward, follow the White Rabbit, and reach the wonderland of "change".
We developed a holistic approach to the Loop Summit as we designed the whole process from print materials to applications, all the way to social media posts, emailing, and media invites. By designing the whole process in a way that reflects the Loop Summit's mission of promoting development on wellness. We are excited to share our portfolio of work that we have created for the Loop summit, a conference that focuses on the intersection of Human Resources and corporate wellbeing.
We helped refresh the Loop Summit brand, which included creating a new logo, color palette, and typography. We created all print materials for the event including brochure covers, brochure insides, invitations, and postcards. We also helped with website design that included creating a landing page for the event. We loved the challenge of creating a holistic program that could incorporate so many different aspects of this important event. The Loop Summit is all about connecting professionals, students, and academic institutions together in one place to maximize learning and networking opportunities. And together, their effort gives rise to innovation.
"Since we started working with Elçin, she has played a big role in increasing our brand's satisfaction. Analyzing the brief with her experience and talent, she delivers exactly what the customer wants and saves us time. Since we are a company with a large number of brands, it is very possible with Elçin to allocate equal effort to all customers! I can say that we live two terms before and after Elçin. Thanks to her ability to recognize and analyze the brand, we receive less revision and abundant thanks from our clients!
With Elçin our presentations have become one of our strongest muscles. We love the magic touch of Elçin’s wand on our presentations. :) Yes! We explain our problems with beautiful graphics instead of long texts, especially with the visuals she prepares for the sales team. She has created what we dreamed of our brand, “a single language reflecting our brand”. A good thing to have you Elçin!"
- Ezgi Bozkurt, Brand & Marketing Responsible Wellbees