Relevator Coffee
/ Package Design
Packaging, Print Design, Logo Design, Package Design, Key Visual Design, Marketing, Key Visual, Guideline
Client:
Revelator Coffee
Location:
USA, New Orleans
Year:
2023
In the world of packaging design, where aesthetics meets storytelling, Revelator Coffee Company embarked on a transformational journey to reimagine their coffee packaging. The outcome was a seamless fusion of old-world charm and musical nostalgia, where each package pays homage to a legendary blues song. They mirror the look of a weathered vinyl records, invoking the nostalgia of a bygone era. Let’s dive into the designs of these soulful coffee packages.
The driving concept behind Revelator Coffee Company’s packaging redesign was to transport coffee enthusiasts back in time to the golden era of blues music. Inspired by iconic record label covers, the packages exudes vintage elegance, each package serves as a tribute to a renowned blues song, turning the act of brewing coffee into a harmonious and soulful experience. The design of this package exudes vintage elegance.
“Boom Boom” - Inspired by John Lee Hooker’s “Boom Boom”
With Revelator Coffee Company’s “Boom Boom” coffee package, your morning cup becomes a celebration of blues history. The bold colors, the image of the electric guitar, and the rhythmic typography all come together to create an experience that’s as electrifying as John Lee Hooker’s timeless tune. It’s not just coffee; it’s a bluesy symphony in a cup.
“Ramblin’” - Inspired by Ornette Coleman’s “Ramblin’”
The typography on “Ramblin’” is a nod to the bold and expressive nature of jazz. The letters are tastefully arranged, showcasing a tasteful blend of magentas that accentuate the package’s classic appeal. They harmonize with the music notes, inviting coffee lovers to embark on an unforgettable auditory and gustatory journey.
“Pride and Joy” - Inspired by Stevie Ray Vaughan’s “Pride and Joy”
“Less is more” is the guiding principle for this package. It exudes elegance through simplicity, reminiscent of a cozy jazz lounge bathed in warm, inviting light. The beige and brown colors provide a calm and comforting backdrop, allowing the typography to shine. It’s a reflection of the tender and heartfelt emotions that Vaughan poured into his music.
“Thrill Is Gone” - Inspired by B.B. King’s “The Thrill Is Gone”
The design for “Thrill Is Gone” coffee package is a journey through the heartache and yearning of the blues. With its blues and yellows, evocative imagery, and expressive typography, it invites coffee lovers to experience the emotional depth of B.B. King’s “The Thrill Is Gone” with each cup. It’s more than coffee; it’s a poignant tribute to the blues.
“Strut” - Inspired by Jimmy Smith’s “The Cat”
In the vibrant intersection of coffee and jazz, Revelator Coffee Company’s “Strut” coffee package emerges as a lively tribute to Jimmy Smith’s groovy tune, “The Cat.” Drenched in bold hues of bright purple and orange, this package is a visual fiesta. It features an old-school illustration of an alligator donning sunglasses and a hat, inviting you to join the party.
