Laticcerie
/ Branding & Packaging
Packaging, Branding, Guideline, Logo
Client:
Laticcerie
Location:
Hong Kong
Year:
2019
Laticcerie is a boutique bakery brand and when we first received our brief from Laticcerie, we were immediately drawn to the brand. Our mission was to create a modern, clean logo with an abstract pattern design that would reflect both the bakery's style of desserts and their overall brand identity. We knew this would be a fantastic opportunity to create something elegant and fun, sophisticated and playful—something that represented their modern vision of how a bakery should be.
We started by creating the logo and then chose an abstract pattern design that reflected both dessert shapes and the patterns, so we chose an Art Deco typeface to modernize the brand essence. We also used a certain pattern design from dessert shapes to create a geometric pattern that ran throughout the whole identity. The result was just perfect: a logo that's beautiful when it stands alone, but also looks great on business cards or in branding materials like packaging. The pattern represents Laticcerie's playful side, while simultaneously showing that its desserts are both creative and delicious. We had an extremely positive experience working with them to develop a new logo for the business. Their mission is to make the world a tastier place. We think they've got it right!
"We are very happy with our logo, it ticked all the boxes in our brief!"
- Michel Lu, Founder of Revolverasia