Invites App
/ Branding & Mobile App UI

Our first brief was to design a logo for the mobile app. After careful market research, we began the design process. In mobile apps, it is good to have an original, memorable icon that can be used alone or with the logo. Gradients are very powerful because they help the icon of the app stand out from the rest. A small touch on the icon giving it a 3rd dimension and taking it out of the flat form is also very effective. When designing the logo we kept these in mind and tried to think of symbols that best represented the concept of being invited. That is when the idea of an open door came to mind. The door is used to go in and get out of rooms, buildings, houses, restaurants, pubs, and cinemas…. Also, a digital door can be used to go in and out of digital rooms, etc. So this door was true for the physical as it is true for the digital. The letter N was the most fitting to be played with to portray the “open door”. We also made use of gradients to give us a third dimension to the icon. When choosing a typeface we looked for a font that is modern but also a bit more relaxed and fun. That is why we chose Branding as our font. It is a typeface that is specially designed for meeting contemporary aesthetics and functional needs. It encapsulates a wide range of nuances and combines seemingly opposite elements such as technology with friendly round shapes. For our color palette, we wanted to use warm inviting colors which is why we chose red and orange and their gradient.

After designing the logo we moved forward to designing the UI of the mobile app. First, we made the wireframe of the app to make sure all the screens and movements of the user were covered. Once we were happy with the structure of the wireframe we began the design phase. Because of our warm palette, we needed to have an excellent balance of both colors plus white so that it would not look overwhelming. Using the gradient at the header and using the red at the footer made the real content in the middle more visible. Whilst designing we noticed that we would need a secondary palette for the categories/tags. We chose pop colors to make each category quickly visible and understandable by the user. We wanted to add a little fun/humor to the icons so for the dating icon we chose a martini and used two clinking beer bottles to describe the social events. It is small touches like these that make a difference in the user when selecting a favorite / go-to app. In the end, we came out with a UI that is up-to-date with modern apps, it is easily navigated and user-friendly.