Embrace / Branding
Branding, Guideline, Logo
Client:
Embrace
Location:
Hong Kong
Year:
2019
Embrace is an environmental friendly maternity clothing brand and their aim is to make comfortable, environmental and stylish clothing for mums to be. They had an exciting vision for this project: Clothing that would allow pregnant women to express themselves through fashion, while also making sure they didn't sacrifice their comfort. This time around, we've been focusing on the theme of connection between mother/child.
We started by using a font that was elegant but playful, so we could create the connecting letters that would show the connection between a mother and her child. Using those letters as a framework, we created a symbol that could represent a new mother's journey: one of hope, possibility and (most importantly) comfiness. It creates an elegant feel for the brand, while still making them look modern and fashion-forward. We also used a soft, pastel color scheme which helps show the peacefulness of motherhood.
"e.t. Design Studio was fantastic - they were super responsive, really listened to our ideas, accommodated our many requests, and executed our design well. Elcin is also a lovely person to speak to and work with. We highly recommend Elcin & her team to anyone!"
- Claire Mercieca, Founder of Embrace